Social Media Marketing Fundamentals

Online Marketing-Course Content

• Introduction & Course Objectives
• FACEBOOK / TWITTER
  •    Case studies of best practice social media marketing – how the best companies do it
  •    How to maximise your Facebook business page through custom pages and 3rd party applications
  •    How to attract more Facebook followers
  •    How to set up a Twitter account
  •    The basics of Twitter – how it works
  •    How to grow your followers
  •    How to use basic 3rd party applications
  •    How to communicate with followers
  •    How to sell using these social media tools
• YOUR WEBSITE / WEB MARKETING & SEO
  •    How search engines work
  •    Keyword research – how to identify the most appropriate terms to be found for
  •    Onsite optimisation – what needs to be done on your website pages?
  •    Offsite optimisation – what actions need to be taken outside of your website, including link building?
  •    How to write a website design brief
  •    Website design pitfalls to avoid
  •    Best practice user navigation
  •    How to ensure your site is designed to attract traffic via search engines (SEO)
  •    How to make your web content compelling
  •    How to increase leads and sales from your site
  •    How to measure your internet marketing
• LINKEDIN
  • How to start and join groups to enhance your networking opportunities
  • How to grow and manage the contacts in your LinkedIn network
  • What you can realistically expect to get out of LinkedIn
  • How to create events in LinkedIn
  • How to leverage advertising opportunities on LinkedIn
• Q&A
• Conclude & Follow Up Process

Product Description

This Social Media Marketing Fundamentals training course is a 1 Day public programme designed to help attendees get the most out of advertising and marketing on platforms such as Facebook, Twitter, YouTube and LinkedIn, covering the best social media practices, enhancing networking opportunities, measuring Internet marketing and more.

Awarding Body: Optima Training & Consulting Ltd

National Framework of Qualifications Level: N/a

Certification: Optima Training & Consulting Ltd Certificate of Completion

Renewal: N/a

Entry Requirements:
Minimum age- 18 years old

Minimum English requirements: Leaners must be able to understand and convey the concepts contained in the programme content.

Assessment Details: Class Interaction

Cost Per Person:
The fee is inclusive of all training courseware materials, certificate of completion and 3 months after training support.

Progression Opportunities: Please see related courses

Protection for Enrolled Students: N/A

Should a course not proceed, any payment received will be refunded within 48 hours